AI that understands
the world the way
humans do.

Seren reads the social environment around your operation and tells you what to handle first, before a grievance turns into a blockade.

01Manifesto

Protests do not come out of nowhere. They start weeks earlier, in small signals nobody connects. Seren connects them.

  1. An unanswered grievance

    A complaint came in and nobody followed up.

    Seren alerts you here
  2. A missed commitment

    An agreement in the social plan passed its date.

  3. A local news story

    Local radio starts talking about it.

  4. The protest

    By then it is too late to prevent.

02Product

Seren in 60 seconds

See. Anticipate. Act.

From a signal on the ground to a plan with owners.

Product walkthrough01:00
/01Operations map01 / 03
Operations map
Simulation
Tracker
04Assistant

Your social management assistant

Howard

Named after the father of social management. It tells you what to do first, and why.

Howard proposes a new task with all its details while listening to the next voice instruction.
  • Grounded

    Built on the social management literature.

  • In context

    Knows your tracker, past events and recent local news.

  • You decide

    Proposes creating or moving tasks and changes nothing without your confirmation.

05Field

Seren in the field

The daily report, from your phone.

Field teams complete the day's template, or tell Howard what happened, and the report lands organized in the tracker.

Seren mobile: report templates and dictation
/01Templates and dictation
Seren mobile: water monitoring report
/02Field report
Seren mobile: Howard
/03Howard in your pocket

The team behind HolarQ

Engineers and social researchers building Seren for mining and energy operations.

Fausto Merino Letona, CEO & Co-Founder at HolarQ

Fausto Merino Letona

CEO & Co-Founder

Diego Sanz Arias, COO & Co-Founder at HolarQ

Diego Sanz Arias

COO & Co-Founder

Nicolás Alayo Arias, Head of Engineering at HolarQ

Nicolás Alayo Arias

Head of Engineering

Giovanni Bardelli Darcourt, Junior Engineer at HolarQ

Giovanni Bardelli Darcourt

Junior Engineer

Rodrigo Zelada Pulido, Junior Engineer at HolarQ

Rodrigo Zelada Pulido

Junior Engineer

José Chang León, Social Research at HolarQ

José Chang León

Social Research

FAQ

Common questions.

What is Seren?
A social intelligence platform for mining, oil and gas, and energy. It monitors the social environment around your operations (communities, local media, stakeholders) and simulates how a conflict could evolve, so your team acts earlier.
What is a social license to operate, and why does it matter?
It is the ongoing acceptance of a project by local communities and stakeholders. Without it come blockades, regulatory pressure and reputational damage, even with every permit in place. Seren helps you keep it with timely information.
How does Seren's real-time social monitoring work?
Seren continuously reads public sources: social media, local news, community forums and institutional statements. It places each signal in its territorial context and shows it on a risk index and a map while the tension is still small.
What is swarm-intelligence scenario simulation?
The engine models how different actors (communities, NGOs, government, media) respond to an event. Using historical patterns and current signals, it shows which scenarios are most likely to escalate and which intervention changes the outcome.
Which industries and regions does Seren serve?
Mining, oil and gas, and energy infrastructure. It is built for complex territorial contexts, especially in Latin America, and adapts to the stakeholders of each operation.
How does the HolarQ demo work?
It is a 60-minute call over Google Meet. We show you Seren with your operation's context: monitoring, the risk index and a simulation. Pick a time in the calendar on this page.

See Seren in action.

We show you Seren with your operation's context.

Real-time social monitoring
Scenario simulation before you decide
Custom integrations with your operations
Discovery call
60 min